Monday, July 4, 2011

Video Update: Coldplay - Every Teardrop Is A Waterfall

Coldplay has now released the video for their single "Every Teardrop Is A Waterfall". The video follows the band playing across various colorful graffiti backdrops. It was filmed at Millennium Mills, near London City Airport.The mills also appear as the setting for a number of other music videos, including "Ask" by The Smiths, "Fluorescent Adolescent" by the Arctic Monkeys and "Take Back the City" by Snow Patrol.

This is what the Rolling Stones had to say about the video:
"Chris Martin has said that the graffiti of the early hip-hop movement in New York City in the Eighties was one of the chief inspirations for the songs on his band's forthcoming fifth album. In the video for "Every Teardrop Is a Waterfall," the first video from the still-untitled record, the band fully embraces that influence with animated tags and drawings that mark the walls and ground around them as they rock out in a bombed-out industrial zone. The vibrant, colorful clip is well-suited to the song, which has a shaky, excited energy and the sort of optimistic, romantic lyrics that have made Coldplay one of the world's most crowd-pleasing rock bands."

Coldplay - Every Teardrop Is A Waterfall

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