Thursday, June 9, 2011

Hamro Team - Nima Rumba and Aastha B

k, this is not the greatest song but I don't know why I've been listening to it for the umpteenth time now. This is a Nepali song from the television series Hamro Team (Our Team) being premiered today. The male singer is one of the top pop singers in the country and the female singer is an upcoming pop artist.

With a motive to make young people dare to dream and follow it, especially in countries that are in transition from conflict, Search for Common Ground (SFCG), a US-based INGO, has been working with a multination approach merging the appeal for sports and soap operas “to help transform social attitudes and diminish violent behavior” in these countries.


Hamro Team is the Nepali version of SFCG’s global program, The Team, which has already been implemented in countries like Côte d'Ivoire, Congo, Ethiopia, Kenya and Palestine. The show made its debut as a radio program in Kenya after violence erupted following a disputed presidential election in 2007. According to an April 2010 article in The New York Times by Jack Bell, SFCG has been in the process of producing The Team in 10 countries with US$ 6.5 grant from UK Department of International Development. The project has now been expanded to 15 countries.

No comments:

Post a Comment